Fashion is something that has changed ever since Adam and Eve were shocked by their nudity right back when. For example, Crocs and Uggs were once a thing, right? I'm also under the impression we will one day look back at our library of Facebook pictures, cringe and claim we had no idea what we were thinking when we wore that. So fashion changes, but a while ago Twitter was hit with images of Urban Outfitters latest trend alongside their infamous 'Eat Less' Tshirt, a positively negative reaction towards this 'statement piece', I'm sure you will all agree.
Urban Outfitters pulled their 'Eat Less' Tshirt back in 2010 and have since pulled other items such as shot glasses and flasks in the style of prescription medicine bottles and 'Syringe Shot Shooters', complete with embarrassing apologies across social media sites.
Perhaps showing they haven't quite learnt their lesson, this newest trend shows a tshirt black printed with the word 'depression' over and over - because depression is like, so cool. This has also been pulled, for a second time I might add, though the store claimed they were supporting an independant label under the name 'Depression.' How humble of you, UO. The question is, who chooses these pieces? Designs them? Buys them, even? And why do they keep appearing on the shelves when they will inevitably have to clear them again just weeks later? It goes without saying that mental illness needs to stop being glamourised by the media and the idea of it being a fashion item is only more disgusting.
UO has had a history with displaying offensive content on their website including slogans aimed at the Irish's love for drinking, their colour choice of 'Obama/Black' and pictures of Hailey Clauston in compromising positions, who was 15 at the time. Whoops. There are countless articles on their top most offensive and controversial pieces of clothing that they recieve endless complaints about and have to remove from their stores. I just don't understand why they're stocked in the first place and who thinks it's a good idea to produce these products.
However, there is one thing I have to say I admire Urban Outfitters for displaying on their site; two female models kissing because God forbid they would use a heterosexual couple to display their garments to the world. Inevitably, this also recieved complaints but I think that it's a movement in the right direction. If they're wanting to be controversial and create a frenzy over something, I think that's the right thing to choose. In a world where it's becoming more and more expected, why not? So I respect that, more companies should do that. Well, that and the sheer audacity to excessively overcharge their customers.
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